Hosting a 20-Buyer Trade Delegation for a Full Showroom and Factory Tour

Twenty buyers from nine brands across Europe and the Middle East booked a single-day visit to our Guangzhou operation. The group wanted to see the whole chain – showroom, fabric library, pattern room, sewing floor and packing – before committing to a development budget.

What the delegation needed

One day, one location and a clear view of what we can actually produce. The delegation had to compare knit and woven styles side by side, understand the fabric options, and leave with a shortlist they could price immediately.

How we organised the visit

• 120+ styles prepared in the showroom, grouped into six product families
• Fabric and swatch tables arranged by weight, composition and finish
• Three guided rotations covering sampling, production and quality control
• English, Arabic and Mandarin speaking merchandisers on the floor all day

Result

Eighteen styles were shortlisted for sampling. Every buyer received a written cost sheet with fabric options, MOQ and lead time within 48 hours, and six brands placed sample orders in the following fortnight.